E-commerce site management experience

Hello.
My name is Watanabe.

It’s November and it’s getting colder and colder.
I prefer the colder weather, so I’m looking forward to the coming months!

I would like to talk about my past jobs.
Please understand that I am writing this as my own story and as a memory.

It was around 2014 when I started to manage an e-commerce site in earnest.
It was a furniture e-commerce site, and in addition to our own site, we also had stores on Rakuten Ichiba and Yahoo Shopping.

2014 was the first year of the phased increase in tax rates.

When I joined the furniture store, the sales tax was already at 8%, which had a very large impact on us.

I took on my duties as the person in charge of orders and customer service.

I enjoyed my first time on the sales side of online shopping while learning from my seniors.
After a month of study, I was put in charge by myself.

However, due to the consumption tax hike, expensive furniture products were no longer selling.

Looking at past order data, I found that many customers rushed to buy before the consumption tax was raised.
At the time, I was optimistic that it must have been difficult at the time.

However, we soon saw hell.

After the Rakuten Super SALE was over, I was relieved to see that the numbers were so-so.
After that, we had no sales at all.

At the time, I thought the cause was due to the consumption tax hike, but I found out that there were other causes.
I realized that there were other causes at the company where I changed jobs.

At that time, due to the consumption tax hike, the freight rates of shipping companies also went up.
At the time, we were selling our products with the shipping costs unchanged, but I think we had no choice but to ignore the fact that our profits would go down.
I think we had to ignore the decrease in profit. (laugh).

Now, the biggest reason for the decrease in sales was that I was not doing SEO.
I only realized this because I was given full responsibility for the EC department at my new company.

There were only two people in charge of orders, myself and the web designer, and sales promotion was left to paid advertising.
We couldn’t always advertise, so we had to rely on paid advertising.

Since we could not constantly advertise, there was a hole in our sales.

Sales were slow and my boss had a temper tantrum and yelled at me every day.
I think my mental condition at that time was very bad.

I worked overtime every day, but I was only paid 200 yen for the overtime.

Then one day, my boss told me that this had happened since you joined the company.
I was determined to change jobs.

I am the type of person who, when quitting something, asks myself, “Can I really quit? I am the type of person who asks myself, “Can I really quit?
But at that time, I was able to accept it easily.

However, the days were mentally tough, so I decided to take it easy for a while and look for a new job.
I decided to take it easy for a while while I was looking for a new job.

Once I decided to do so, I quickly submitted my resignation, quickly finished my remaining work, and prepared to quit.
I was ready to quit.

On the day I resigned, my boss handed me a letter, but even now, eight years later, I haven’t opened it (lol).

By the way, this company went bankrupt a few years later.

That’s all for this issue.
Thank you for reading.

#Rakuten Ichiba #internet store #management #mall #yahoo shopping

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